Discord allows for a two-way conversation between the brand and its community, making them feel like they are part of the organization-not just end customers. Those people and that community (when cultivated carefully) will build a deeper relationship with your company. The pace at which conversations occur within Discord tend to be much quicker than other platforms.Īll this to say, setting up a Discord community may require more attention and investment to reach fewer people. Use the dropdown to change between allowing players on Steam only, on Epic Games Launcher & Steam, on only Epic Games Launcher, or on Steam & Google Stadia. Under your Base settings, find the Allowed platforms option. The most active Discord servers have chats occurring across multiple channels 24/7. HOW TO CHANGE ARK CROSSPLAY ON SERVERS Go on your ARK server panel and under SETTINGS, click General. Second, should be facilitating connections and conversations amongst community members. ![]() Its driving purpose is to deepen relationships with existing, hard core fans and evangelists.īrands on Discord should focus on providing experiences that are unique and cannot be replicated elsewhere. Instead, it is a community platform.Ī Discord server is a hub. It’s not a place for organic growth and awareness. So, how do you get started and what role should Discord serve in your audience engagement strategy?ĭiscord is not a traditional social media platform. Marketers, creators and community builders looking to future proof themselves should take a moment to reflect-are you part of that “digital campfire?” Gen Z, in particular, is opting to spend time in smaller, private online communities.Īccording to the Harvard Business Review, “…even before Covid-19, Gen Z was eschewing traditional social media for ‘digital campfires,’ more intimate online destinations where they private message or connect either in micro-communities or larger shared experiences.” This adoption of Discord is part of a much broader trend. Today the seven year-old company has grown to more than 300 million registered users. ARK 2 goes next gen with Unreal Engine 5, and with full cross-platform mod support with mod.io. ![]() Traditionally associated with gamers, the platform has gone mainstream. If you’re playing Ark about Steam, make sure to find a machine without mods to avoid issues. ![]() While the game isn’t very currently compatible with Xbox 360 system One or Playstation 3 or xbox 4, you can use it with both Heavy steam and Epic servers. It's about community building.Ī focus on depth over breadth when connecting with consumers & future proofing your brand.ĭiscord has emerged as the leader in this arena. Studio Wildcard has says Ark will be cross-platform simply by 2022.
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